Food provenance is something we obsess over so Blue Dragon wanted to showcase their own heritage with these odes to the beautiful simplicity of Thailand. They showcase beautiful vistas, humble chefs and intense flavours that makes trips like these so enriching.

And by contrasting the close up food shots in Thailand with the shots at home we connect those experiences to something we can revisit and relive every day.

This campaign has become Blue Dragon's most successful TV ad to date and it has been continually been updated with new shots and new versions every year.