Diet Coke - The Perfect You

Opportunities to work on campaigns as large as Diet Coke's The Perfect You are few and far between but they represent the breadth and craft advertising can express.

This worldwide campaign features two versions of the protagonist, one where everything goes right and the reality of the one where everything goes wrong. Ultimately, we learn, that perfection doesn't matter.

This was a huge effort by a diligent team and was even featured in Campaign magazine at launch.