Ford - Channel 4 Sponsorship

The benefits of electric cars can seem opaque to those who may never have driven one so the goal for this series of sponsorships was to communicate both the benefits and convenience of Ford's fleet of electric vehicles and how approachable they are.

The edit focused on the seamlessness of the whole experience and highlight the effortlessness of this updated line of family cars with only diegetic sound and space to breathe.